Tuesday, May 31, 2016

What’s your mileage?



People tend to think experience equates expertise. But you know these two can be mutually exclusive. Just because you spent 20 years as a store keeper, doesn’t mean you are an expert at store keeping. You can be a mediocre store keeper and keep your job for 20 years.

To have expertise in what you do, you need in-depth knowledge and that takes purposeful study, effort, and tenacity across time to acquire it.

What’s your tonnage?

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Monday, May 30, 2016

How long have you been doing it?



The longer you have done branding campaigns, the more value you will see in the various tactics and media. No one is supreme. It all depends on your objective and how you deploy what’s available to you.

Are you learning to appreciate?

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Friday, May 27, 2016

Are you talking about money again?



A branding campaign is only expensive if you don’t know the right way of doing it, fail to see its value and don’t use the right people to do it.

Maybe you should give up?

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Thursday, May 26, 2016

Do you love discipline?



Discipline sounds like a lot of pain. To the right people, discipline brings the comfort of knowing the fruits will come when the toil is done.

Are you a disciple?

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Wednesday, May 25, 2016

What did you not do?



A great brand isn’t created just via the advertising campaigns you did. It’s also what you do outside of those campaigns.

What else gives a great brand experience?

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Tuesday, May 24, 2016

Did you have some “me time” today?



People have different names for these. Some say they spend some time with the higher power they believe, others meditate - whatever forms the meditation takes, yet others just sit in a corner thinking, reflecting.

Reflecting on the good stuff is easy. Giving thanks for the good stuff is easy.

I think reflecting on the bad stuff brings more good. So you can repent. 

What did you say to you today?

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Monday, May 23, 2016

Are you a good boss?



If you have the right kind of staff on your team, you can always help them improve. That is your job as a boss.

If you have the wrong type of staff, and they are usually destructive, your job as a boss is to help them move on.

It is not your job as a boss to deliver happiness. 

Are you good for yourself?

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