Tuesday, November 4, 2014

How about a competition of ideas?



When a discussion and debate about how to make your plans or brand better, welcome it sincerely. Because it is only through this that a better idea will be distilled out of the supposed chaos.

The sad thing is that most people do not like debates and discussions. They think they are having a debate or a discussion but what they are really doing is talking to themselves as they rubbish off everything that the other party is saying.

Learn to allow the perspective other than your own. If you truly believe in the merits of your idea or what you believe, then let it stand against an opposing idea.

Don’t bulldoze your way or mask the discussion as seeking the other party to ‘validate’ your ideas and beliefs. Aim to have an honest conversation of opposing ideas and not one of brute discussion of one sided view. 

Clients especially have to be very careful of this. You have the power to decide. Use that power to make things better, not just to decide what you want.

Have you heard yourself lately?

Let us help. Call us now at +60378901079 or visit us at roar-point.com 

Monday, November 3, 2014

What if I am not done yet?



What do you think I was going to say?

Let us help. Call us now at +60378901079 or visit us at roar-point.com 

Friday, October 31, 2014

What do you make time for?



We meet with a fair bit of prospects wanting to pursue the tedious process of branding. They know a strong brand brings lots of benefits to their business. One key challenge for these people is that they do not invest time into the process. Just as you invest time into operations and logistics and finance and everything of a business concern, you need to allocate time for branding. When branding is a by the way activity, you get a stunted brand. 

Park time aside for branding just like you park time aside for other aspects of your business.


Let us help. Call us now at +60378901079 or visit us at roar-point.com 

Thursday, October 30, 2014

What are the assumptions you make that are no longer true?



You must have some. Come up with a list.

That should guide your decision making and make some crucial turning points.


Let us help. Call us now at +60378901079 or visit us at roar-point.com 

Wednesday, October 29, 2014

Why don’t you strip?



Because too much too early leaves the Agency hungry.

Sorry, we don’t give things away for free.


Let us help. Call us now at +60378901079 or visit us at roar-point.com 

Tuesday, October 28, 2014

Did you say “thank you”?



Say “thank you”. It’s the easiest way to show gratitude. Say it sincerely every time someone makes it convenient for you to accomplish your task. No matter how small the task is.

Even if you paid them to do something, say thank you when they did a good job. Because you know money isn’t everything.

Let us help. Call us now at +60378901079 or visit us at roar-point.com 

Monday, October 27, 2014

Can you corner the market?



Of course you can. But first, make sure there is a market for the better mouse trap that you have. You can create the ONLY product in its category and you may think, this is going to corner the market, but it doesn't happen like that. That’s why many people who have launched wonderful gadgets fail. 

To corner the market, first make sure there is a market for your mouse trap.

Creating something that the market doesn't want leaves you in a corner.

What do you have in your head?

Let us help. Call us now at +60378901079 or visit us at roar-point.com