Are you lazy?

Some people like to hide their laziness to write a plan, to adhere to principles, to understand the intricacies of the business and to work around them behind the excuse of “thinking out of the box”, to be “unconventional”. 
 

Even if you want to “think out of the box”, to be “unconventional”, to “challenge the conventions”, you need to understand the underlying principles. Unless, you can state those clearly and know which one you want to challenge, you are going to fail. Unless, you understand the principles thoroughly you won’t know which ones to exploit. Before you master all the principles within it, how would you know which can’t be compromised and which can be challenged?

That in essence is taking calculated risk.

If you did not make an effort to do your homework and then to master those intricacies, but execute anyway, it’s just at best an audacious move.

Did you do your homework?

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Are you shy to change?

It’s difficult to change. It’s very difficult to change for the better. You know, to be more patient, calmer, cutting out the drama, less angry. So, when you do change for the better, ignore the noise that says you have changed. That noise can come from within and often times it comes from friends. Ignore them. 
 

Some people are in love with the idea of an unchanging self. They think “staying true” to who you are means you are “real”. The fact that you changed, means you have “sold out”. If that means selling out for a better self, why not?

Who should you be loyal to?

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Are you overspending?

Those who worry about overspending on advertising are usually those who don’t spend enough or don’t have enough budgets to spend on advertising to worry about overspending. 

So, if you have to ask that question. Don’t worry about it.
 

Are you underspending?

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Are you in doubt?

When in doubt, do it anyway.

When in doubt, don’t do it.

There isn’t exactly a correct answer. Either way, you learn. You make adjustments and you take risk again. There is always a way out, you are just trained to think that mistakes are costly.

You will get better if you learn the lessons.

What are you anxious about?

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Do you love the idea?

You can’t love the idea of a marketing plan (or a communications plan for that matter), but hate the effort of investing and implementing the plan.

Do you hate the effort?

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Who should you educate?

Whether you see what’s right in a wrong way or what’s wrong in the right way, you create confusion and argument.
 

The only way is to be open and take personal responsibility to educate yourself on the topic at hand. It’s difficult. But it is only right.

Who can help you?

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How can you work better with others?

Understand yourself. That’s probably a more important aspect than understanding the people you work with. 
 

Can others work better with you?

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