Sell at a price that makes you a good profit. Then up the price a little more. You are no good to yourself and your company if you don’t make good money.
If you think your target market market won’t pay the price, perhaps revisit who you are targeting. Take a look at your product, can you up the deliverables so the value you driver increases and therefore the higher piece tag?
Selling too cheap keeps you poor.
What is it costing you?
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