Thursday, December 7, 2017

What is right?

I don’t think that digital is wrong. I don’t think that press is wrong.

We need to have the wisdom to know there is a difference. 

We need to get beyond this is right and that is wrong.

Our job as marketers and consultants is to understand the underlying principles of each medium and the role it plays in the strategy. As the adage goes, “Don’t throw the baby out with the bath water.”

Mediums are tools. Approaches are tools as well. Learn to use it to build whatever you are building. Whether you subscribe to it or otherwise doesn’t really matter. You job is to learn it. Just because you don’t subscribe to it doesn’t mean it doesn’t work.

What is left?

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