I don’t think that digital is wrong. I don’t think that press is wrong.
We need to
have the wisdom to know there is a difference.
We
need to get beyond this is right and that is wrong.
Our
job as marketers and consultants is to understand the underlying principles of
each medium and the role it plays in the strategy. As the adage goes, “Don’t
throw the baby out with the bath water.”
Mediums
are tools. Approaches are tools as well. Learn to use it to build whatever you
are building. Whether you subscribe to it or otherwise doesn’t really matter.
You job is to learn it. Just because you don’t subscribe to it doesn’t mean it
doesn’t work.
Let us help. Call us now at +60378901079 or visit us at roar-point.com
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