Wednesday, February 1, 2017

What’s a dog suppose to do?

Whatever you publish on your site, blog, social media assets, these content are all your pre-sell. You know, to warm the prospect up before they decide to buy. They do not generate sales directly. The idea of content is to build trust. To make your consumer feel that you know what you are talking about. It’s one way to interact with them, to build that relationship other forms of medium doesn’t allow.

But be practical about it, that article won’t make the sale. That how-to video won’t close the sale for you. But what it will do is make them think about your brand the next time they face a challenge your brand can solve.

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