“First come the innovators, who see opportunities that others don’t and champion new ideas that create genuine value. Then come the imitators, who copy what the innovators have done. Sometimes they improve on the original idea, often they tarnish it. Last come the idiots, whose avarice undermines the very innovations they are trying to exploit.” – Warren Buffet Are you innovating?
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You will
probably have more campaign success if you spend more time devising that plan
than arguing about what works and what doesn’t with industry fellows. No, that’s
not called brainstorming. It’s called ego-stroking.
When
something works, it’s usually because someone worked. Talking is talking, not working.
You don’t have to be pro or con traditional media or digital media. Use what works for your brand and campaign. Being zealous about one at the expense of the other makes you an extremist. Take the middle path to campaign nirvana – integration. Not isolation.
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Because of
the way media is consumed, it is very rare that one media will dominate and
boost your sales. It is always better to integrate 2 to 3 of the top media
consumed by your target market in order to get the best results.
What are your
choices?
Let us help. Call us now at +60378901079 or visit us atroar-point.com