Tuesday, January 12, 2016

Can branding be free?



No. Nothing in life is free. I am sure you have heard of that.

There is always a cost. Even if it is not a monetary cost, there is still labour cost, time cost and opportunity cost.

As a business owner big or small, managing a brand in a MNC or an entrepreneur running a small whatever business, you need to weigh these costs. 

The real costs are often forgotten.

Are you that free?

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