Thursday, August 20, 2015

How can my brand get stronger?

Progressively up your branding budget.

Let’s say you do two campaigns a year. That’s one every six months.
Next year, ask for enough money to do three. That’s one every four months.
In the third year, up it by another campaign. That’s one every three months.

You get where this is going. Low risk for your management and assuming you did your job right, asking for more budgets will get easier each year.

This plan works. It’s whether you stay long enough in your company.
Have the decision maker or owner read this. It’s a simple plan but it works.

How strong is your commitment?

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