We need to educate the consumer.
Increasingly
I am beginning to dislike the word “educate” especially when used in the
context of a marketing and communications meeting about getting the consumer to
buy a certain service and or product.
Come on,
educate? Do you know how long it takes? How much budget do you have? It is now
your job as marketers to teach now?
Here’s your
challenge today. Find a better word to replace the word “educate”. You would
probably stumble on a better process and way to get your consumer to give you their money.
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