Are things going wrong?

We are all guilty of this, when things go wrong we add more solutions to get it right.

Often times, when something is not working it may mean taking something out of the equation.

Simplify. It’s that simple.

Do less instead of doing more. Learn to isolate the main contributing factor and attack that with one main solution that matters.

Can you simplify?

Let us help. Call us now at +60378901079 or visit us at roar-point.com 

Are you competing?

You got to compete as if you want to compete.

When you finally decided to invest (ok, spend) on advertising, make sure it is a substantial figure. You can work out that substantial figure or get someone who knows how to set it teach you.

Look out there in the field and see what your competition is doing and go race with them.

What you are doing when you do an ad here or there and that one off promotion a year and a press release every six months is akin to warm ups.

It reminds me of the guy who sprints up and down the track the whole bloody time but when he is out on the track in an actual race, he whimps out.

Stop working on the heavy bag, get into the ring and punch your opponent!

What’s the real thing?

Are you overwhelmed?

Toss out the extras.

Be it in life or in your marketing plan, there are bound to be little "nice-to-haves", little “I must have this or else my life is boring” crap. You know you won’t die if you toss it out but you refuse.

The best things in life (and for your brand) come when you toss out the extras.

Can your ego recognize the extras?

Let us help. Call us now at +60378901079 or visit us at roar-point.com 

What did you learn today?

Every now and then we need to educate some people about certain new processes or medium or whatever.

Inevitably, you will get a lot of objections and resistance even if you are just there to inform and no money ever enters my pocket from theirs.

What I suspect is this; their ego is telling them to resist and object because to accept requires some form of confession that they did not know this, what they knew was wrong, they have to change (and we all know change isn’t comfortable), and perhaps even how little they knew. 

Demand that your ego stand down. It is preventing you from learning.

Who did you stop today?

Let us help. Call us now at +60378901079 or visit us at roar-point.com 

What else do you care about?

If your packaging design sucks, and you don’t have a unique story to tell about your product; please don’t tell me that advertising doesn’t work.

How do you think it works?

Let us help. Call us now at +60378901079 or visit us at roar-point.com 

What do you need to love?

Know and love your brand. Everything about it. If you don’t know it, and love it well enough you can’t sell a story about it.

How deep is your love?

Let us help. Call us now at +60378901079 or visit us at roar-point.com 

What should you strive for?

Reach as many people as you can, as many times as you can.

How basic can it be?

Let us help. Call us now at +60378901079 or visit us at roar-point.com 

Is there any other way?

You have to commit.

Put money in for it. Get the right people. Listen to what they tell you to do.

Let me know when you find a shortcut.

Do you know a shortcut?

Let us help. Call us now at +60378901079 or visit us at roar-point.com 

How do you advertise?

Find out what media your consumers use. List them out. Use the ones they use most often that your budget can afford. 

Advertise a bunch of ways in various media as long as you can find a big group of your consumers are using that medium.

Spend enough and consistently enough, you should see results.

Can it be that simple?

Let us help. Call us now at +60378901079 or visit us at roar-point.com 

What do they know?

They, your competitors probably know more about you than you think they know about you.

They probably found the information about you and your campaign and insights into how you think from your retailers, wholesalers, suppliers, disgruntled employees. 

These are of course, on top of the desktop research on you from the net and the information they can buy from research houses and the likes.

I am not saying you need not guard your confidentiality. Just don’t be so paranoid that it hampers your movement.

What don’t they know?

Let us help. Call us now at +60378901079 or visit us at roar-point.com 

What will make my brand grow?

Advertising. It’s the best thing to introduce to your brand especially if it’s not been done before.

What else did you expect to hear?

Let us help. Call us now at +60378901079 or visit us at roar-point.com 

How good do you expect it to be?

Some marketers tend to expect every campaign that they execute to be successful. Every. Single. One.

Not every date is a nice one. Not every assignment you handed in got an “A.” Not every conversation is an enjoyable one. Not every movie you watched is a fantastic one.

Why would you expect every campaign that you run to be a great one?

In my experience, every five campaigns (even if you got everything right) you will likely have one great one, one that sucked and three that, well aren’t too bad, but you can’t say they were great either. 

Ok, you can try to up the odds, but if you don’t achieve better numbers than I did, well you know the benchmark. 

But please don’t let this from stop you from aiming higher.

Do you think it will be that different?

Let us help. Call us now at +60378901079 or visit us at roar-point.com 

Are you willing to invest?

If you are not willing to spend money to build your brand, don’t ask me about how to make your brand big.

What’s your commitment?

Let us help. Call us now at +60378901079 or visit us at roar-point.com 

How can I improve what I am doing now?

Consistently add more money to your A&P budget. And oh yes, do things faster too. Don’t over analyze it. Don’t make decisions based on the committee, if you can help it.

Is there something simple I can do?

Let us help. Call us now at +60378901079 or visit us at roar-point.com 

Do you do isolation exercises?

Your brand is one. The way your brand communicates is as a whole. Look at the way your brand communicates as one piece of work. Not separate pieces of work.

Stop doing one or two activities you call a campaign, here and there.

Start looking at your brand activities as one huge piece of communication that is related to each other.

Do you know what are compound exercises?

Let us help. Call us now at +60378901079 or visit us at roar-point.com 

How do you change?

The art of progress is to preserve order amid change, and to preserve change amid order. - Alfred North Whitehead.

How do you maintain order?

Let us help. Call us now at +60378901079 or visit us at roar-point.com 

What else can you cut?

Cutting the A&P budget may make you look like you made a profit. But it will also make your brand weaker. Being weak, not connecting with your consumers and not being at the top of your consumers’ minds can sometimes bring your brand on a downward spiral.

Will it make your business stagnate?

Let us help. Call us now at +60378901079 or visit us at roar-point.com