Wednesday, January 21, 2015

How strong are your convictions?

Branding is a process. It is a functional process. And with all functional processes, it takes time. It is also an investment. The most obvious return being your ability to price your product at a higher price (if you choose to do so.) This is true for MNCs and SMEs.

Weak convictions can’t build strong brands.

How weak is your brand?

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