Monday, August 11, 2014

How should we proceed from here?



Let’s make this better. That’s better than saying, “let’s make this more creative.” When you say, “Let’s make this better” we can argue about what is “better” and we would always point you to “does it achieve the objective”.

So making it “better” means a better way of getting to the objective. Making it more creative may not get us there.

How can we make this better?

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