Do all the
crap you don’t feel like doing first thing in the morning. No emails, no social
media. Turn off your phone. Just you and the crap you have been avoiding.
Let me know
who is stronger when you finally take this suggestion.
If you build
enough trust with your fans, your useful content will naturally be shared.
Building trusttakes time. Building good quality content takes time.
One article
at a time, one video at a time, one post at a time. When you have enough
quality content, decide on pushing it out. Just like your brand, your content
needs to be promoted to.
How will they
listen?
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Whatever worth learning will be tough on you. It will make you sweat, bleed, cry and want to quit. Then without realizing, you become good at it – assuming you didn’t quit. Then you begin to enjoy it. Love it even.
That period of sweating, bleeding, crying and wanting to quit is where you learn the most - not just about the skills but about yourself too.
How did you discover yourself?
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You need not
create absolutely fabulous content each and every day for your website or your
social media sites.
Aim instead
to be of value. Content that is of value may not be excellent content. It may
not be the most interesting. But it must be content that your consumers value.
It is
impossible to create excellent content daily. Even great writers and authors
have work that they aren’t so proud of.
Aim for a
sizeable quantity, aim for value and usefulness. The traffic will flow.
How much time
do you have?
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Your decisions in all other areas – finance, regulatory, operations – will affect your brand in more ways than you are willing to admit. Building great brands takes more than wise decisions on branding alone. Of course, you already know that. What about your other decisions?
Let us help. Call us now at +60378901079 or visit us atroar-point.com