There’s a
dangerous assumption in many marketing conversations. The believe that lead
generation creates demand.
It doesn’t.
Lead gen
catches demand. It converts interest that already exists. But it can’t
manufacture readiness out of thin air.
Customers don’t
buy just because they saw your ad. They buy when the timing is right for them.
That means:
- They have the budget
- They’ve got stakeholder buy-in
- They feel the need is real
- Your product fits their systems
- It’s available in their market
If even one of
these isn’t in place, it doesn’t matter how strong your CTA is - they’re not
buying.
Yet marketers
keep pushing lead gen as the hero tactic, hoping more urgency or clever copy
will move the needle. Sometimes it does, but often it’s just noise. Especially
if brand-building hasn’t done the job of making you memorable in the first
place.
The funnel
doesn’t start with action. It starts with awareness. And it’s brand that builds
the case over time.
When done
right, lead gen is the closer not the opener. And like any good closer, it
works best when the groundwork has already been laid.
Let us help. Call us now at +60378901079 or visit us at roar-point.com
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